Marketing is an important
function that brings companies and clients closer to each other.
ABE has developed a QCA accredited programme in marketing, leading
to awards at Certificate, Diploma and Advanced Diploma level.
The programme introduces students to the crucial role that marketing
plays in business development. Holders of our Marketing
qualifications will have a good knowledge and understanding of the
key principles of marketing and will be able to relate this to the
workplace.
Diploma Part 1 / 2
Program Structure (Part 1):
- Economic Principles and their Application to Business
- Organizational Behaviour
- Principles of Marketing
- Quantitative Methods for Business and Management
Program Structure (Part 2):
- Marketing Policy, Planning and Communication
- Human Resource Management
- Principles of Business Law
- Systems Analysis and Design
- Marketing Information Systems
- Marketing in Action
Assessment Criteria:
- Assessment method: written examination
- Length of examination: three hours
Entry Requirements:
- A certificate level or equivalent in a similar discipline
English Requirement: If a Tier 4 (General) student will be studying a course that is below NQF Level 6 (except a Foundation Degree or an English language course), using a CAS issued on or after 12 August 2010, he/she must be competent in English language at a minimum of level B1 on the Common European Framework of Reference (CEFR):
The student must have passed an English language test with an approved test provider for Tier 4, and has achieved at least CEFR level B1 in all four components (reading, writing, speaking and listening). Click here for a list of approved test providers.
Duration: 1 Year
Fees (International): £3,500
Fees (Home): £2,250
Intake: January & June
Advanced Diploma
Program Structure:
- Corporate Strategy and Planning
- Strategic Marketing Management
- Contemporary Issues in Marketing
- International Marketing
- Integrated Marketing Communications
Assessment Criteria:
- Assessment method: written examination
- Length of examination: three hours
Entry Requirements:
- A Diploma level or equivalent in a similar discipline
English Requirement: If a Tier 4 (General) student will be studying a course that is below NQF Level 6 (except a Foundation Degree or an English language course), using a CAS issued on or after 12 August 2010, he/she must be competent in English language at a minimum of level B1 on the Common European Framework of Reference (CEFR):
The student must have passed an English language test with an approved test provider for Tier 4, and has achieved at least CEFR level B1 in all four components (reading, writing, speaking and listening). Click here for a list of approved test providers.
Duration: 1 Year
Fees (International): £3,750
Fees (Home): £3,000
Intake: January & June
Progression route to Bachelor and MBA degrees
Exam Dates
Registration Form
Click here to see the progression route to UK Universities with ABE qualifications
|
